Cellphones and other mobile technology devices have become a focalpoint in the everyday life of most individuals. Whether we are texting, tweeting, purchasing or surfing the web, most is done on a mobile device.
To combat this shift in technological dependence, digital marketing has become increasingly popular. Marketers work to inform, influence, and convince consumers to buy a service or product. This happens on a business to business or business to consumer level. Despite the level, marketers have adopted digital marketing principles to adapt to changing times.
Mobile technologies have significantly impacted the role of the marketing mix. The marketing mix includes price, place, promotion, and product. Mobile devices have changed the way marketers have to approach each of these sectors. Digital marketing degree programs have become increasingly popular. The combination of digital marketing degrees and knowledge of the mobile device influence has created a new space for marketers to expand.